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The Beginner’s Guide to the Year of Sustainable Tourism


Maybe you’ve been hearing some buzz about 2017 being designated as the International Year of Sustainable Tourism. (Or…maybe you have no clue what I’m talking about.) Either way, if you aren’t quite sure what the Year of Sustainable Tourism means for you or how to get involved, this beginner’s guide is for you.


Why should I care about sustainable tourism?

Essentially, sustainable tourism aims to minimize the negative impacts of travel on the environment, economy, and culture.

Wait, Naomi…so are you saying travel is bad?

While I love the ways that travel connects us with new people and enriches our lives in many ways, it’s also important to recognize that it can have negative effects on the world and the places we travel.

Here are a few ways that travel can be harmful to the environment, economy, and culture:

  • Most of the money spent for travel doesn’t stay in the local economy–it goes to airlines and hotel and restaurant chains owned by people outside of the community.
  • Frequent travel that uses excessive fossil fuels contributes to pollution and climate change.
  • Too many people visiting a location can be harmful to the site itself, local wildlife, and the natural environment. Ironic, isn’t it? Some of the places that we love so much are literally sinking under the weight of visitors. Some places, such as Isle au Haut (Acadia National Park in Maine) and popular cities in Italy, have had to restrict the amount of tourists allowed to visit in order to prevent the location from being destroyed or becoming unlivable for locals.
  • Tourists who give money to children who are working or begging may actually be supporting local crime rings or contributing to a cycle of dependence. (Read more: 5 Responsible Travel Tips: How to Support the Local Community)
  • Some tourists visit memorials or religious sites without learning the significance and history of these places. They show up for a selfie to say they’ve been there and sometimes show disrespect to places that have deep significance in the local culture.

I promise it’s not all bad. But it’s important to understand the problems first, so that we understand why sustainable tourism is important. Once we understand why it’s important, we need to look at what it is so that it doesn’t just become a buzzword or marketing gimmick.

Think about food labels and the meaningless phrases companies use to persuade you to buy their product, like the ubiquitous all-natural. What we don’t want is for sustainable tourism to become the all-natural of the travel world. So let’s dig into what it means and looks like on a practical level.


What exactly is sustainable tourism, anyway?

I generally use 2 terms here on Roaming the Americas: sustainable tourism and responsible travel. They’re pretty much the same thing with a few nuances in how I use them.

Sustainable tourism minimizes the negative effects of travel on the culture, economy, and environment. All forms of tourism can become more sustainable, and I see this as a sort of umbrella term for some of the other terms you may hear, like eco-tourism, community-based tourism, responsible travel, and ethical travel. Making tourism and travel more sustainable is the overall goal, and the effort must come from tourism providers and individual travelers alike.

Responsible travel, on the other hand, gives the sense that the traveler is taking the initiative to not harm the communities they’re traveling to. It’s a mindset of traveling to connect, learn, and share experiences across cultures, all while seeking to minimize our negative impact on the local culture, economy, and environment.

I use the term sustainable tourism to talk about the industry as a whole and responsible travel to talk about individual trip planning, but they encompass the same ideas:

  • Engaging with culture is about experiencing a place as a local knows it, learning, and respecting the culture and community you’re visiting. Where do locals go and how do they live their everyday lives? What is it like to live there? How can we have meaningful interactions with them without asking them to simply “put on a show”?
  • Supporting the community is about supporting the local economy and community development through purchasing from local businesses and supporting the work of reputable non-profits.
  • Protecting the environment is about minimizing our negative impact on the environment of the places we’re visiting. Whether through adopting Leave No Trace principles in outdoor adventure or through booking eco-friendly tours or lodging, the focus is on caring for a destination as if it were our own home and preserving it for future generations.


What is the International Year of Sustainable Tourism?

The International Year of Sustainable Tourism is the UN’s “theme” for 2017. It’s about using tourism to work toward the 2030 sustainable development goals, and they hope to raise awareness about sustainable tourism in order to change policies, business practices, and consumer behavior.

UN Year of Sustainable Tourism 2017 - Sustainable Development Goals

According to the website, the #IY2017 will promote tourism’s role in these 5 areas:

  1. Inclusive and sustainable economic growth
  2. Social inclusiveness, employment, and poverty reduction
  3. Resource efficiency, environmental protection, and climate change
  4. Cultural values, diversity, and heritage
  5. Mutual understanding, peace, and security


How can I get involved in the Year of Sustainable Tourism?

While I love all the in-depth resources on the IY2017 website, a lot of it is focused on the big picture idea of changing policies and the entire industry. Practically speaking, what can we travelers actually do?

This is the main reason I’m sharing this series. It’s so everyday people who want to have a positive impact (but who maybe don’t live in Tiny Houses or make their own goat cheese or who occasionally drink out of Styrofoam cups) can figure out how to incorporate sustainability into our travel.

5 practical ways that everyone can incorporate sustainability into their travels #thisissustainableClick To Tweet


I’ve said many times that I don’t think you have to take an all-or-nothing approach. Here are a few big and small ways that you can get involved, travel more sustainably, and spread the message of responsible travel:

1. Learn about where you’re going.

Learning enriches our travels and is the foundation for traveling in a way that is respectful toward culture, protects the environment, and supports the local community. How can we do those things without understanding a bit of the history or culture of a place? Whether you simply read a few newspaper articles, talk to someone that is from that destination, or read a few books, learning about what has shaped a place and people brings incredible depth to travel experiences. (Read more tips here about learning through travel.)


2. Look for a sustainability or responsible travel policy when booking.

Whether you’re purchasing travel gear or booking a hotel or tour, keep an eye out for a sustainability or responsible travel policy on the website. For example, I love Cotopaxi’s Gear for Good philosophy and Urban Adventures’ commitment to responsible travel.

If a company doesn’t have one, reach out and inquire. Let them know that supporting the local economy, protecting the environment, and being respectful of local culture are important to you when you travel, and ask about whether those are things they incorporate. It’s usually evident whether a company is just trying to look good with marketing tactics or whether they really share a commitment to sustainability.

Sometimes it’s simply not communicated well on their about page (if you’ve ever tried to sum up your experiences and passions in a bio or about page, you understand the challenge). But if they’re really committed to sustainability, it will be woven into their philosophy and they should be able to tell you the ways they strive to incorporate it.


3. Give a shout out to the companies and organizations doing it well.

Know a mom-and-pop farm that grows organic produce and serves it up in their restaurant? Retweet them, give them some love on Instagram, write a review on Google or TripAdvisor, or recommend them on Facebook. You don’t have to be a blogger or have tons of followers. In fact, most companies love it when regular people share their work with friends and family.

For example, check out this video that Jet Blue shows on flights headed to the Caribbean–it definitely makes me more likely to fly Jet Blue and look for opportunities to share the message:

Be a responsible tourist: a PSA from JetBlue and the U.S. Fish and Wildlife Service – Your Beautiful Caribbean from JetBlue on Vimeo.


4. Connect with like-minded travelers.

Follow the UNWTO’s official hashtags #IY2017 and #travelenjoyrespect to see what other travelers are saying, find great resources, and connect with a community.


5. Commit to doing one thing to incorporate sustainability on your next trip.

Whether you’re taking a road trip, a staycation, or traveling internationally, what is one thing you can do to be a responsible traveler? You could simply take a reusable water bottle with you, take public transportation, buy from a locally-owned business, or try a city bike sharing program. Here are even more simple tips for responsible travel to give you some inspiration.



Resources for the Year of Sustainable Tourism




UN World Tourism Organization (UNWTO’s main site)

Responsible Travel Tips & Resources (Pinterest board)

The Big Idea: How Tourism Can Destroy the Places We Love (Article on the Daily Beast)

Sustainable Travel International

Global Sustainable Tourism Council


Trip Planning:

Lokal Travel–“Lokal is a marketplace for booking local, sustainable adventures around the world. We carefully select each experience on our site to make sure it provides an amazing travel experience and benefits back to the local community.”–“ partners with nonprofits around the world to offer immersive travel experiences that benefit local communities.” You get an amazing experience (like street art tours, surfing, cooking, or weaving), and your funds are reinvested back into the host community.

Urban Adventures–“Urban Adventures is about a new style of travel experience for those who want to get off the beaten path and really connect with a destination. The experience can be as short as a couple of hours, or as long as a whole day, but in every case our Urban Adventures tours take travellers to interesting places to meet locals, and to really see what makes a place tick.”

Ecobnb–“In Ecobnb you can find eco-friendly accommodations–bio hotels, amazing tree houses, bed & breakfast on the beaches, alberghi diffusi in old villages, organic farmhouses surrounded by nature, castles in the clouds, no emissions mountain retreats, and much more! Ecobnb is a journey undertaken to change the way we travel. To nurture a network that will thrive on the kind of tourism that respects nature, the economy and the local communities.”

Kind Traveler–“As the first ‘Give + Get’ hotel booking platform, Kind Traveler transforms travelers into a financial force that benefits communities, the environment, and animals. Travelers ‘give’ to a local or global charity; as reward for their donation, they ‘get’ an exclusive rate to book directly with the world’s best hotels and unique properties. 100% of the donations raised on the Kind Traveler platform are given to charity.”

Book Different–“At BookDifferent we’re all crazy about travelling and discovering our beautiful planet. Because we like to keep it as beautiful as it is, we focus on making travelling more sustainable and socially responsible. To make this happen we started this ‘different’ hotel booking website where you can easily find green hotels and support a charity every time you book.”

Green Hotel World–“Connect to your favorite booking platform via GreenHotelWorld and we offset your carbon footprint…If you go to your favorite booking platform by clicking on one of the booking platform logos on this website, and you subsequently book your hotel, we receive a small commission. With this commission, we offset the CO2 produced by your overnight stay by contributing to poverty alleviation projects.”

Eat Well Guide–“Search over 25,000 hand-picked restaurants, farms, markets and other sources of local, sustainable food.”

Glooby–“Glooby is a travel search engine that enables users to find and compare prices on airplane tickets and hotels, while indicating the most fuel-efficient flights and eco-labeled hotels.”


I’d love to know–what is one way you want to incorporate sustainable tourism in 2017? Let me know in the comments!

Beginner's Guide to the International Year of Sustainable Tourism | Practical tips for travelers | Resources for booking responsible travel @roamtheamericas

Beginner's Guide to the International Year of Sustainable Tourism | Practical tips for travelers | Resources for booking responsible travel @roamtheamericas


This is Part 3 of a short series to kick off 2017 as the Year of Sustainable Tourism–enjoy the rest of the series and a few other articles below!

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Roaming the Americas - Naomi Liz


Dreaming about your next travel adventure and want to be socially-conscious on the road—just like you try to be at home?  Roaming the Americas is all about sustainable travel for everyday adventurers. If you're driven by curiosity and crave immersive travel experiences, this is your home!

I'm Naomi, the coffee-loving, crazy-about-Latin-America girl behind everything here. I love connecting with like-minded people who are passionate about travel and care about their impact, and I'm so glad you're here.

Hang around to find resources to help you plan travel in the United States, Canada, and Latin America—along with stories that inspire you to get out and explore.